GOOGLE PLAY: ZEDD IN THE PARK

GOOGLE PLAY: ZEDD IN THE PARK

CREATIVE DIRECTOR // GIANT SPOON

The Google Playground elevated the fan experience at Zedd in the Park, with extra perks for Play Points members. The more you play, the better the rewards.

The Google Play Playground was a multilevel, 3,600-square-foot playground that offered a prime view of the main stage, along with interactive elements like glow-in-the-dark games, a dance floor, mini-golf, a photo booth, and an arcade station with a digital mini game that mirrored the real-life playground. A giant slide leading into a ball pit offered fans a fun way to return down to the festival grounds from the viewing platform.

Play Points members received access to a fast-track entrance; the members-only upper level; and rewards such as custom Zedd merchandise, collectible posters, and Play Points bonuses.