ABOUT

A little about me…

I’m an award-winning, strategically-minded, conceptual creative director. I’ve spent over a decade as a creative leader in experiential marketing - leading teams to push boundaries and have fun doing it, leading clients out of their comfort zones, and leading big ideas to big success; from brief to brainstorm, pitch through execution.

Born and raised in NYC, my professional life as a creative has early roots - I began “consulting” in kindergarten, helping my dad with his Kool-Aid campaigns. I’ve spent my whole career since then crafting experiences - from curating cultural programming and bespoke events for a private members club to planning Usher’s wedding…twice, and finally diving into the world of experiential marketing.

As an avid sports fan - especially the Yankees - and a pop-culture obsessive with an unhealthy knowledge of TV and film, I feel very lucky to have worked on many projects that put these passions to good use with clients like Netflix, HBO, Delta Air Lines, Amazon, and Verizon. Some of my other exciting clients over the years include Google, Pernod Ricard, Old Navy, Stella Artois, New Balance, Audi, NBCU, and Prudential.

Having worn every possible hat from production to new business to creative, I totally respect what different teams bring to the table, and I look at projects from all sides rather than seeing the work through the tunnel vision of a budget, a line of copy, or a single platform.

I get creative outside of the office too - dabbling over the years in the worlds of choreography, comedy and culinary arts.