HOUSE OF THE DRAGON: RAISE YOUR BANNERS

creative director // giant spoon

Leading up to the House of the Dragon season 2 global premiere, we created a global division across pop culture, inviting fans across the world to choose a side and “Raise Your Banners” for the warring factions in our show. From grassroots takeovers of local bars to a 270’ IRL dragon on the Empire State building, this groundbreaking, integrated campaign spanned social, GCI, media and more, proving that when it comes to the iron throne, everyone has a stake in the fight.

6.4+ billion impressions, 75+ broadcast news segments and 500+ press hits, including: Adweek / AP / Barstool Sports / Buzzfeed / Complex / The Drum / Gothamist / The Mirror / NBC / NY Post / TODAY Show / Vulture

GRAND CLIO / 2024 Clio Entertainment / Integrated Campaign

WINNER / 2024 Adweek Experiential Awards / Experiential Activation by an Entertainment Brand

WINNER / 2024 Adweek Experiential Awards / Best Use of Out-of-Home Media in an Experiential Activation

SILVER / 2024 Clio Entertainment / Experiential & Activations | Special Event & Stunt

SILVER / 2024 Clio Entertainment / Branded Entertainment & Content | Digital, Mobile & Social Media

GOLD / 2024 Event Marketer Experience Design Awards / Most Innovative Experience Design